In this series, I'm sharing with you my A-Z guide of pricing tips to help you price your services with confidence and feel more confident charging what you need to support yourself. Here are letters J-L.

J is for ad-Just (adjust)

This question comes up quite a lot with social media managers in my community: “how often should I adjust my prices?”

Your income goal is going to change pretty regularly. Your personal expenses might change and as your business grows, your expenses might change too, especially if you're investing in courses or coaching or you want to start outsourcing some tasks.

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In this series, I'm sharing with you my A-Z guide of pricing tips to help you price your services with confidence and feel more confident charging what you need to support yourself. Here are letters G-H.

G is for Go All In

Now this doesn't mean hustling.

That doesn't mean overworking and overwhelming yourself.

This is about you putting in the energy, effort and passion into the clients that you’re working with. When you go all in for a client, you’re so focused on them for the time that you’re working with them, that you’re able to get better results for them.

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In this series, I'm sharing with you my A-Z guide of pricing tips to help you price your services with confidence and feel more confident charging what you need to support yourself. Here are letters D-F.

D is for Dreaming

You need to spend some time dreaming about what you actually want your life to look like.

You need to have an idea of your big vision so that you can create your price based on what you’re aiming to achieve, the amount of money that you want to bring in and the lifestyle you want to live.

If you don't have a clear vision, if you don't have a clear dream, or an idea of what you're working towards, chances are, you’ll be priced too low. Which means you're going to need a lot more clients to hit your income goal.

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In this series, I'm sharing with you my A-Z guide of pricing tips to help you price your services with confidence and feel more confident charging what you need to support yourself. Let’s kick things off with letters A-C.

A is for Acceptance

In order to price your services with confidence, you need to accept these two important things:

1: To run a successful business, you need to take money from people on a regular basis in exchange for the services that you're providing

2: You deserve to be paid for your services

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When you started your business as a social media manager, I bet you had a vision of how your life was going to be.

4 hour work days. Weekends at the beach. Sunset cocktails. Spontaneous trips to a new city or country. All whilst supporting dreamy clients and making a helluva lot more than your 9 to 5.

That was my vision.

Whether you share the same aspirations as me or your dream life looks more like being there for the school run and spending more time with your kids before they leave for uni, my guess is, it didn’t quite work out that way.

Perhaps, like me, you ended up hustling 10-12 hour days because you wanted to prove to yourself, your family and your clients that you were committed to being a success.

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There are many obvious reasons for increasing your prices as a social media manager: you make more money, need less clients and therefore have more freedom to enjoy your life.

Which is why most of us start a business in the first place.

But what about the unknown benefits of increasing your prices? The things that people don’t think about?

The biggest hurdle social media managers have to overcome when pricing their services is fear.

You're afraid of judgement from your peers, family or friends.

You're worried no one will ever sign up again if you dare charge more.

You get scared that if people pay you more you won't deliver the results they want.

You have your imposter saying things like "who do you think you are charging that much?!".

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